Creating a business plan for a small sports bar with a Samsung television screen in Miti Moja area of Eldoret, Uasin Gishu County involves several key components. Here is a structured outline for the business plan:
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1. Executive Summary
Business Name: Miti Moja Sports Bar
Location: Miti Moja, Eldoret, Uasin Gishu County
Business Description: A cozy sports bar offering a relaxed environment with a Samsung television screen for live sports events, complemented by a variety of beverages and snacks.
Objectives:
- Establish a popular and well-visited sports bar in Miti Moja within the first year.
- Achieve a monthly revenue of KES 500,000 by the end of the second year.
- Create a loyal customer base through excellent service and unique offerings.
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2. Business Description
Miti Moja Sports Bar will cater to sports enthusiasts and casual visitors looking for a comfortable place to watch live sports events. With a focus on popular sports like football, rugby, and athletics, the bar aims to become a community hub in Eldoret.
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3. Market Analysis
- Industry Overview: The sports bar industry in Kenya is growing, with increasing interest in live sports events and socializing over drinks.
- Target Market: Young adults (ages 18-35), sports fans, local residents, and visitors in the Miti Moja area.
- Competitive Analysis: Evaluate local competitors and identify gaps in service, ambiance, or pricing that Miti Moja Sports Bar can fill.
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4. Marketing and Sales Strategy
- Branding: Develop a strong brand identity with a catchy logo and tagline.
- Promotion: Utilize social media, local radio stations, and flyers to promote the bar. Host grand opening events and offer promotions on big game nights.
- Customer Loyalty: Implement a loyalty program offering discounts or free items after a certain number of visits.
- Community Engagement: Sponsor local sports teams and participate in community events to build brand awareness.
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5. Operational Plan
- Location: Secure a rental space in Miti Moja with sufficient seating capacity and space for the television screen.
- Layout: Design a layout that maximizes viewing angles for the Samsung television screen, ensuring a comfortable and enjoyable experience for all patrons.
- Staffing: Hire a manager, bartenders, waitstaff, and security personnel. Provide training on customer service and bar operations.
- Suppliers: Establish relationships with local beverage suppliers, food vendors, and Samsung for the television screen.
- Operating Hours: Open daily from 3:00 PM to midnight, with extended hours on weekends and during major sports events.
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6. Financial Plan
- Startup Costs: Estimate costs for renovations, equipment (including the Samsung TV), initial inventory, licenses, and marketing.
- Revenue Streams: Primarily from sales of beverages and snacks. Consider additional revenue from hosting private events or sports viewing parties.
- Projected Financials:
- First-Year Revenue: KES 6,000,000
- First-Year Expenses: KES 4,500,000
- Net Profit: KES 1,500,000
- Break-even Analysis: Determine the monthly sales needed to cover all fixed and variable expenses.
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7. Management Team
- Owner/Manager: Provide a brief bio highlighting relevant experience in hospitality or management.
- Key Staff: Outline the roles and responsibilities of key team members.
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8. Risk Analysis
- Market Risks: Changes in consumer preferences or increased competition.
- Operational Risks: Supply chain disruptions or equipment failures.
- Financial Risks: Insufficient funding or cash flow issues.
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9. Appendices
- Detailed Financial Projections: Include profit and loss statements, cash flow statements, and balance sheets.
- Floor Plan: Provide a layout of the sports bar.
- Legal Documents: Include copies of licenses, permits, and insurance policies.
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10. Contact Information
Owner/Manager: [Your Name]
Contact Details:Phone: [Your Phone Number], Email: [Your Email Address]
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This plan outlines the key aspects needed to establish and run a successful sports bar in Miti Moja, Eldoret. By focusing on creating a welcoming environment for sports fans and delivering excellent service, Miti Moja Sports Bar can thrive in the local community.
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