x̄ - > INTERNET MARKETING TECHNIQUES

Internet marketing involves the internet to market the sale and purchasing of goods or services. The advent and prosperity of the internet have provided many marketers with a platform to spread brand awareness. The management and execution of the marketing using electronic media such as the web, e-mail interactive TV IPTV, and wireless media in conjunction with digital data about customers' characteristics and behaviors. Lloyd asserts that the internet has made it easier for business to reach their target customers and even provide details on the working of their products as well as services. By setting up a website, a business does not have to worry about set up billboards all over the place or on every TV channel which are geographically restricted because from here any customer from the world can obtain information about its products. According to Lloyd's based on a study carried out in 2014 up to 81%. The advantages of Internet marketing techniques include. low cost-marketing and advertising costs are some of the biggest financial burdens that businesses have to bear. Brand development-Business can use their digital platforms to build their company's brand and reputation. Easy to share- Most digital marketing channels feature sharing capabilities that allow campaigns and articles to be shared with multiple followers, This helps to create a multiplier effect and has the capacity to tremendously improve sales. Greater engagement -The cyber world is getting noisier by the day and any product or service that your business offers is most likely being offered by thousands of other businesses. 

 By: Linda Bahati.