"It has to be difficult to market to farmers. They despise technology."
Once I heard these, I chuckle and swiftly change the subject, explaining that farmers are amazing inventors. Those who claim this have good intentions, but I've heard it a time, not just at the local park, but from acquaintances, investors, and even people who work in global food manufacturing.
The very first industrial revolution was farming. Recall these secondary school books that went on about all the agrarian developments throughout history, from canals to the production of cotton to the machine? The reality, on the other hand, is far more interesting. We speak about a world with self-driving vehicles, but in agriculture, GPS-guided machines have been scouring fields since the 2000s.
Farmers demand technology that is efficient, simple to use, and solves a problem. Modern agricultural technologies have struggled to take root, owing to dependability issues and inadequate rural connection. Humans, however, overlook the other halves of the equation: keep it simple and solve a problem. The basic software is really difficult to create.
Currently, I have seen an economy in critical a need for technology that would provide the insights needed to tackle an ever-increasingly complicated collection of problems. Farmers have been tasked with having to feed two billion more people within the next 30 years whilst also lowering their impact on the environment and addressing the above issues to government entities, resellers, and consumers in all areas of production, as if having to battle low margins, rapidly changing prices, and changing weather isn't difficult enough.
Once I heard these, I chuckle and swiftly change the subject, explaining that farmers are amazing inventors. Those who claim this have good intentions, but I've heard it a time, not just at the local park, but from acquaintances, investors, and even people who work in global food manufacturing.
The very first industrial revolution was farming. Recall these secondary school books that went on about all the agrarian developments throughout history, from canals to the production of cotton to the machine? The reality, on the other hand, is far more interesting. We speak about a world with self-driving vehicles, but in agriculture, GPS-guided machines have been scouring fields since the 2000s.
Farmers demand technology that is efficient, simple to use, and solves a problem. Modern agricultural technologies have struggled to take root, owing to dependability issues and inadequate rural connection. Humans, however, overlook the other halves of the equation: keep it simple and solve a problem. The basic software is really difficult to create.
Currently, I have seen an economy in critical a need for technology that would provide the insights needed to tackle an ever-increasingly complicated collection of problems. Farmers have been tasked with having to feed two billion more people within the next 30 years whilst also lowering their impact on the environment and addressing the above issues to government entities, resellers, and consumers in all areas of production, as if having to battle low margins, rapidly changing prices, and changing weather isn't difficult enough.
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